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Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming...

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Top Digital Marketing Mishaps and How to Solve Them

  Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and...

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How to Win the Online Marketing Battle

The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on...

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The Building Blocks for a Killer Marketing Plan in 2018

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to...

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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago....

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3 Ways to Get Your Public Relations Off to a Good Start

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public...

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Five Reasons to Rethink Your Call to Action

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or...

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3 Content Marketing Trends to Pay Attention to This Year

Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and...

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What is the Inverted Pyramid?

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content,...

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Content Marketing Strategies: Why Your Content May Not be Getting Traffic

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to...

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